I DON’T KNOW IF YOU WILL HAVE ANY LUCK FINDING ANOTHER FULL PACKLIKE THIS FOR YOUR COLLECTION. THEY CHANGED THEIR ADVERTISING MOTTO TO“LUCKY STRIKE GREENS HAVE GONE TO WAR”.THE GREEN BACKGROUND BECAME WHITE, AND NOW THEY WERE MAKING A SACRIFICEFOR THE WAR EFFORT. THE TOBACCOCOMPANY WAS FACED WITH A PUBLIC RELATIONS PROBLEM BECAUSE THE DISTINCT GREEN PACKAGE WITH THEBULLS EYE WAS ITS SIGNATURE BRAND.BUT LEAVE IT UP TO THE ADVERTISING COMPANIES TO FIND A SOLUTION. THE GOVERNMENT NEED ALLTHE GREEN DYE FOR ARMY UNIFORMS SO IT COULD NO LONGER BE USED IN THE LUCKYSTRIKE PACKAGING. THEN THE TOBACCO COMPANY RAN INTO APROBLEM. THIS BRAND WASONE OF THE TOP SELLERS PRIOR TO THE OUTBREAK OF WORLD WAR II. THERE IS AN INTERESTING STORY BEHIND THE LUCKY STRIKEGREEN CIGARETTES. (INTERNALREVENUE) CIGARETTES CLASS 20 SERIES 112”. IT HAS NEVER BEEN OPENED AND THE TAXSTAMP IS UNDISTURBED. ITEVEN HAS THE ORIGINAL CELLOPHANE ON MOST OF THE PACKAGE. THIS LISTING IS FOR A VERY DIFFICULT TO FIND FULL PACK OFLUCKY STRIKE GREEN CIGARETTES. (As the seller, I'm responsible for making sure this rule is met.) – The buyer must be at least 18 yearsold. – The collectible packaging is notcurrently available in stores. – Even though the package has never beenopened, the tobacco inside is not for consumption. – The value of the item is thecollectible packaging, not the tobacco itself. REQUIRES THE FOLLOWING DISCLAIMER BE ADDED TO A LISTING WHEN TOBACCO PRODUCTS WITH TOBACCO ARE LISTED: ALL THESE ITEMSHAVE BEEN IN MY TOBACCO COLLECTION FOR OVER 40 YEARS SITTING ON DISPLAY IN MYOLD TIME GENERAL STORE. THE LISTINGS INCLUDE ADVERTISING,TOBACCO TINS, FULL PACKAGES OF EARLY TOBACCO, A CIGAR MOLD, BULL DURHAMWATCH FOB, ETC. 22).THIS LISTING IS FOR LOT 3 OF 10 LOTS OF OLD TOBACCOADVERTISING I WILL BE LISTING IN THE NEXT COUPLE OF DAYS. “Pack Art: Wreathed in the Smoke of Dreams.” That all cigarette tobacco was “toasted” didn’t faze Lucky one bit - by announcing its toastedness as if it were something that set this brand apart from all others, the company reaped image benefits with consumers akin to those garnered by cereal companies of the 1990s who labeled their products “fat free” (thus implying competitors’ brands were just swimming in grease).ĭespite what is now remembered about this brand, the bullseye on the package was always red - what changed was the color of the pack itself. In 1917 Lucky Strike packs began to appear with “It’s toasted” emblazoned on the packaging. This was not the first time Lucky Strike’s advertising sailed close to the wind. If Lucky Strikes “went to war,” it was with Camel and Chesterfield, the two other major brands of that era who were looking to grab and hold market share. The term hadn’t been invented yet, this was spin doctoring at its finest. The overseas conflict merely presented Lucky Strike with an unparalleled marketing opportunity to tie its redesign to the war effort, thus allowing them to reap the benefits of feigned patriotism. The decision to redesign the product’s look was simply a business choice and would have been made war or no war. Studies had shown women (who were then taking up smoking in appreciable numbers) didn’t like the green package, and it was also becoming increasingly less popular with men. They announced that the copper-based green paint they supposedly had been using in their labels was being saved for the war effort, but Luckies’ real impetus was profit and something new: “modern” design. Lucky Strike Means Fine Tobacco” imitating Morse code, Luckies increased its sales 40 percent. Lettering and cryptic legend “L.S./M.F.T. With a clean white pack replacing the original green one, and its block Origins: “Lucky Strike Green Has Gone to War!” barked one of the most famous ad campaigns of the 1940s.
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